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Oracle 1Z1-1031 Exam Overview:

Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Describe the features of an Audience Injection App that uses SDT.

A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) The client shares the audience with you. This will generate an email notification that includes the audience composition.

2. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global template with local nuances
B) A single seat shared by all regions
C) Horizontal regional empowerment
D) A global DMP nerve center
E) Full agency control

3. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports can be run on smaller audience sizes than unsampled reports.
B) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
C) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
D) Unsampled reports can be recorded as snapshots, and sampled reports cannot.

4. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Recommend leveraging Broad match where possible.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Set up logic if user qualifies for multiple audience segments.
D) Ensure client is enabled on Match Multiplier.
E) Place BlueKai JSON tag in header of page before page content loads.

5. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.

Solutions: