Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which three statements describe Overarching Entities? 03m 23s

A) When needed, these entities can act as a main entity, replacing the original one.
B) Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
C) These are mappable dimensions that are present in each and every dataset type
D) The values of these entities are stored at the workspace level, rather than the data stream level
E) Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

2. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?

A) 4
B) 3
C) Depends on the Data Updates Permissions
D) 8

3. A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

A) Option 2
B) Option 1
C) Option 5
D) Option 3
E) Option 4

4. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A) All variables exist in every data set type, hence are considered as overarching dimensions
B) Variable Dimensions hold a Many-to-Many relationship with its main entity
C) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
D) These dimensions are stored at the workspace level

5. Source 3:

Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.

How can an implementation engineer fix this discrepancy?

A) Uncheck the "Case Sensitive" checkbox in the data classification
B) Toggle the 'Structure Compliant' OFF.
C) Leave the "Case Sensitive" checkbox in the data classification unchecked
D) Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.

Solutions: