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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
| Topic 2: Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
| Topic 3: Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
| Topic 4: Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:
- A. Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
- B. Develop a campaign to drive traffic to the retail section based on high-support section visits.
- C. Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
- D. You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
Correct Answer: A 🗳️
Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:
- A. Apply a fallback metric for revenue tracking.
- B. Recreate the calculated metric using campaign event types.
- C. Map the correct campaign events to the revenue metric.
- D. Enable cross-channel campaign tracking.
Correct Answer: C 🗳️
Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:
- A. Data Ingestion Tracker
- B. Campaign Overlap Analysis
- C. Identity Graph Integration
- D. Cross-Channel Attribution
Correct Answer: D 🗳️
Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
Response:
- A. Data Ingestion Rules
- B. Campaign Priority Settings
- C. Profile Permissions
- D. Event Filters Applied
Correct Answer: A,D 🗳️
You generated a quarterly performance report for customer purchases but noticed that purchases made during the first month were missing. After reviewing the data, you realize that the report's date range was incorrectly set. What should you do next?
Response:
- A. Enable batch processing for older data records.
- B. Recreate the report using campaign tracking metrics.
- C. Update the report's date range to cover the entire quarter.
- D. Apply additional data filters for customer transactions.
Correct Answer: C 🗳️
Channing
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Exactly the same as the actual exam.
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