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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

SectionObjectives
Topic 1: Strategy Implementation- Change management
  • 1. Lewin's change model
    • 2. Kotter's 8-step model
      - Project and performance management
      • 1. Strategic project management
        • 2. Performance measurement systems
          - Organisational structure and design
          • 1. Centralisation vs decentralisation
            • 2. Organisational configurations
              Topic 2: Strategic Choices- Corporate strategy
              • 1. Mergers and acquisitions
                • 2. Diversification strategies
                  • 3. Strategic alliances
                    - Business unit strategy
                    • 1. Focus strategy
                      • 2. Cost leadership
                        • 3. Differentiation strategy
                          Topic 3: Strategy Formulation- Internal strategic analysis
                          • 1. Value chain analysis
                            • 2. Resource and capability analysis
                              • 3. Core competencies
                                - Strategic analysis of external environment
                                • 1. Market segmentation and positioning
                                  • 2. PESTEL analysis
                                    • 3. Industry and competitive forces (Porter's Five Forces)

                                      CIMA E3 - Strategic Management Question Tutorial Sample Questions:

                                      Question #1

                                      YZ operates a national mobile phone (cell phone) network in one country. It is considering upgrading its network to 4th Generation (4G) by providing an improved bandwidth that will enable its customers faster access to the Internet.
                                      This investment will cost S29 million which YZ's institutional investors have agreed to provide by subscribing to a rights issue. This is due to management having informed institutional investors that a rival is already offering
                                      4G and that this is taking customers away from YZ because its network is now regarded as too slow. YZ's remaining customers have shown a willingness to pay extra for 4G and overall the investment will have a positive net present value.
                                      Which of the following statements are correct? (Choose all that apply.)

                                      • A. It provides a market development opportunity for YZ.
                                      • B. YZ will gain a first mover advantage.
                                      • C. It is essential given the strategic threats to YZ.
                                      • D. There is stakeholder approval for the investment.
                                      • E. There are sufficient investment funds available
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C,D,E  🗳️

                                      Question #2

                                      HH is an outdoor theatre which is based in the capital city of country N.
                                      Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):
                                      An excellent, online ticket booking system
                                      Customer satisfaction
                                      Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)

                                      • A. Number of returning customers each year.
                                      • B. Number of customer complaints.
                                      • C. Profit from sales of snacks and drinks.
                                      • D. Percentage of ticket bookings aborted before completion.
                                      • E. Customer show ratings, scored out of ten.
                                      • F. Employee turnover.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B,D  🗳️

                                      Question #3

                                      SSS University wishes to introduce a new Car Park Management Strategy (CPMS). The aim of this strategy is to reduce the use of private cars and to encourage sustainable transport, such as cycling and public transport, by staff and students. SSS has decided to reduce the number of car parking spaces and introduce parking charges.
                                      The Management Accountant has decided to use the Balanced Scorecard to help prepare a performance management system to assess the performance of the new CPMS.
                                      Which of the following is an example of the Innovation and Learning perspective of a Balanced Scorecard for SSS?

                                      • A. Number of days of training for car park attendants.
                                      • B. Easy access to car parking spaces.
                                      • C. Reduction in complaints from customers.
                                      • D. Speed of processing the payment for parking charges.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Question #4

                                      When FarmCot Foods was founded five years ago, it was a small shop set up by a family of dairy farmers in a disused farm shed, selling their own produce to the local community. The family had decided, at that point in time, to diversify their dairy farming activities into also selling their own milk, cheese and ice cream products.
                                      The aim was to increase their revenues, as dairy farming in their home country had been in decline for a number of years.
                                      Since then, the shop has been very successful and has expanded rapidly over the last three years, due largely to a strong growth in tourism in its home country and a shift in consumer demand for locally sourced fresh farm products. FarmCot Foods is now located in a large purpose-built building on the site of the original farm shed and also operates a very popular cafa, a children's play area and sells a much wider range of products and gifts, which are all sourced from local suppliers.
                                      Which of the following best describes FarmCot Foods approach to strategy development in the last five years?

                                      • A. Freewheeling opportunism
                                      • B. Incremental
                                      • C. Rational
                                      • D. Emergent
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

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                                      Question #5

                                      CCC is a software design company. The Board of CCC has always openly encouraged partnerships with a wide range of designers and other organizations in its industry in order to continually develop and enhance the services it offers and to utilize the expertise and knowledge of a range of individuals and organizations. CCC's staff have also been highly creative and innovative in the design services they provide. CCC regularly analyses and keeps up to date with changes in the environment in which it operates. CCC operates a sophisticated website to promote its services and keep in touch with its service users.
                                      Which TWO of the following attributes of a change adept organization, as defined by Kanter, has CCC demonstrated? (Choose two.)

                                      • A. Sophisticated systems
                                      • B. Continual service development
                                      • C. Imagination to innovate
                                      • D. Environmental awareness
                                      • E. Openness to collaborate
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B,D  🗳️

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