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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Account Engagement Forms, Form Handlers and Landing Pages20%- Describe how to use form handlers
- Explain how to create and publish landing pages
- Describe how to use dynamic content
- Explain how to create and configure Account Engagement forms
Topic 2: Administration11%- Describe how to configure and manage email sending domains
- Describe how to manage users, roles, and permissions
- Explain how to configure Account Engagement settings
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 3: Lead Management24%- Explain how to configure and manage scoring and grading
- Describe how to manage prospects in the recycle bin
- Describe how to set up and manage assignment rules
- Explain how to use automation rules for lead management
Topic 4: Email Marketing20%- Explain how to use dynamic content in emails
- Describe how to manage email templates
- Explain how to analyze email performance metrics
- Explain how to create and send emails
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 5: Engagement Studio17%- Explain how to test and activate Engagement Studio programs
- Describe how to analyze Engagement Studio performance
- Describe how to use triggers, rules, and actions
- Explain how to design and build Engagement Studio programs
Topic 6: Visitors and Prospects8%- Explain how visitors are converted into prospects
- Explain the differences between visitors and prospects
- Describe how prospects are tracked and identified

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A) Create new custom fields and populate field values
B) Permanently delete prospects
C) Undelete matching prospects from the Recycle Bin
D) Assign prospects to an existing user


2. LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A) First Touch Model
B) Even Attribution Model
C) Last Touch Model
D) Salesforce Model


3. Which is true about Visitor Filters?

A) Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
B) You can't filter your own company IP
C) You can filter by a hostname wildcard
D) You can the filter by IP
E) You can filter by a hostname


4. Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A) F-
B) A
C) A+
D) D
E) F


5. Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

A) CDBA
B) ABDC
C) CDAB
D) CBDA


Solutions:

Question # 1
Answer: C,D
Question # 2
Answer: C
Question # 3
Answer: A,C,D,E
Question # 4
Answer: A,D
Question # 5
Answer: A

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