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Last Updated: Jul 25, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Value Design | 32% | - Context and innovation impact - Ethics and value alignment - Strategic direction and rationale - Value measurement and outcomes |
| Topic 2: Leveraging Adjacent Roles and Skills | 19% | - Integrating UX and technical perspectives - Collaboration with architects and designers - Working with product and business teams - Leading cross-functional work |
| Topic 3: Tools and Artifacts | 23% | - Design frameworks and methods - Documentation and visualization - Strategy mapping and modeling - Decision-making tools |
| Topic 4: Intangible Deliverables | 26% | - Stakeholder alignment - Governance and mindset - Change and adoption enablement - Culture and capability building |
1. Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its market wants and needs to create compelling customer experience. CK's strategy designer recommends utilizing the Jobs to Be Gone framework.
What are the core principles of the Jobs to Be Gone framework?
A) Customer-centric, Values driven, Flexible, Revenue focused
B) Customer-centric, Solution Agnostic, Stabile Over Time, Measurable Outcomes
C) Customer-centric, Effective Communication, Organizational Strategy, Success Criteria
2. In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity to create a more sustainable sneaker Which additional topics should CK consider before framing the design challenge as a How Might We question?
A) Potential market sire and supply chain costs
B) Business drivers and signals of success
C) Shareholder priorities and design team capabilities
3. Claud Kicks (CK) has launched a new online store with special emphasis on improving user experience.
Which metric should be used to measure user experience improvements achieved as on outcome of the redesign?
A) Increased transaction volume
B) Net Adoption Score (NAS)
C) Customer Satisfaction Score (CSAT)
4. Cloud Kicks' product team is focused on a new business casual clothing line that they think will account for over half of the company's revenue in the future.
Which trend should influence desirability the most?
A) Supply chain issues that delay product availability
B) Digital product passports' to help prevent counterfeiting
C) Hybrid work emphasizing the need for color and comfort
5. A strategy designer is working with a group of developers who have yet to buy into the team design process.
What should the strategy designer to do to engage them more?
A) Conduct interviews with developers to gather insights on process approaches.
B) Facilitate a workshop on ideating and sketching with the core team members.
C) Invite the developers to lead the conversation for synthesis and persona development.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B |
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