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Updated: Sep 09, 2026
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CMA Category-Manager Exam Overview:
| Certification Vendor: | Category Management Association (CMA) / SIMA |
|---|---|
| Exam Name: | Certified Professional Category Manager (CPCM) Exam |
| Exam Number: | CPCM |
| Related Certifications: | Certified Professional Category Analyst (CPCA) Certified Professional Strategic Advisor (CPSA) |
| Exam Format: | Multiple choice (computer-based exam), Scenario-based questions |
| Available Languages: | English |
| Recommended Training: | CMA Certification Training Courses |
| Exam Registration: | Category Management Association Certification Portal |
| Sample Questions: | CMA Category-Manager Sample Questions |
| Pre Condition: | Typically 3–5 years of category management experience is recommended; CPCA certification is commonly taken before CPCM in the CMA certification path. |
| Official Syllabus URL: | https://www.catman.global/certification/ |
CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Category Strategy Development | - Strategic category planning
|
| Category Management Foundations | - Category management principles and framework
|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Data and Analytics | - Retail and shopper data analysis
|
| Execution and Business Planning | - Category execution and collaboration
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000
- A. 75%
- B. $4,000,000
- C. 67%
- D. $2,000,000
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What is the primary focus of the 'What' section in storytelling?
- A. Providing a detailed appendix with all supporting data.
- B. Presenting opportunities using insights and data.
- C. Highlighting all available data regardless of relevance.
- D. Focusing on exploratory analysis to uncover all possible insights.
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Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.
- A. 100%
- B. 30%
- C. 50%
- D. 66%
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Who benefits from a successful promotion?
- A. Retailer
- B. All of the above
- C. Manufacturer
- D. Shopper
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What is the primary purpose of sub-segment fair share analysis?
- A. To determine the profitability of a product or category.
- B. To identify the best-selling product in a category.
- C. To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
- D. To allocate resources equally across all sub-segments.
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