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DMI PDDSS Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
|---|---|
| Exam Name: | Professional Diploma in Digital & Social Selling |
| Exam Number: | PDDSS |
| Passing Score: | 60% |
| Exam Format: | Scenario-Based Questions, Multiple Choice |
| Real Exam Qty: | 200 |
| Related Certifications: | Certified Digital & Social Selling Specialist Professional Diploma in Digital Marketing (PDDM) |
| Exam Price: | $1,495 – $1,995 USD |
| Certificate Validity Period: | 3 years |
| Exam Duration: | 180 minutes |
| Available Languages: | English |
| Recommended Training: | Official DMI Digital & Social Selling Course |
| Exam Registration: | Pearson VUE Testing DMI Official Registration |
| Exam Way: | Online proctored or at authorized Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; recommended for sales professionals, marketers, and business development staff |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/students/short-courses/certified-digital-social-selling |
DMI PDDSS Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Attracting Customers & Content Strategy | 20% | - Building and growing professional networks - Creating and curating relevant content - Matching content to channels and buyer journey stages - Needs analysis of target audiences |
| Topic 2: Finding & Targeting Prospects | 20% | - Leveraging LinkedIn, Twitter, and other platforms for prospecting - Defining ideal customer profiles and buyer personas - Using social intelligence and listening tools - Identifying decision-makers and stakeholders |
| Topic 3: Closing, Retention & Analytics | 20% | - Measuring performance, KPIs, and sales analytics - Moving conversations from social to sales funnel - Post-sale relationship management and retention - Closing techniques and handling objections |
| Topic 4: Engagement & Relationship Building | 20% | - Starting meaningful conversations and adding value - Monitoring engagement and social signals - Email marketing and outreach strategies - Nurturing leads through social interactions |
| Topic 5: Fundamentals of Digital & Social Selling | 20% | - Key differences between traditional and social selling - Ethics and compliance in social selling - Building a personal brand and digital presence - Evolution of sales to digital and social selling |
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