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Last Updated: Jul 17, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Offer Decisioning | 16% | - Offer creation and management - Placement and decision configuration - Offer simulation and testing - Decision rules and constraints |
| Topic 2: Journey Orchestration | 22% | - Custom actions and API integration - Triggers, conditions, and actions - Monitoring, debugging, and reporting - Testing, publishing, and versioning journeys - Multi-channel journey design and configuration |
| Topic 3: Adobe Experience Platform Foundation | 33% | - Real-time Customer Profile - XDM schema design and data modeling - Segment creation and types (batch, streaming, edge) - Identity and identity graphs - Data ingestion and dataset management |
| Topic 4: Content Authoring and Personalization | 9% | - Personalized content design - Cross-channel content validation - Handlebars and dynamic data - A/B testing and optimization |
| Topic 5: Administration and Configuration | 20% | - Sandbox and environment management - Channel administration and configuration - Event, action, and data source setup - Permissions and access control - AJO API usage and limitations |
1. A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "Fall Coupons". When the Collection is checked, only 3 of the 4 offers created are included.
What would be the problem?
A) When creating the offer, they did not add the Image Placement.
B) They did not create a Fallback Offer for their collection.
C) The required Tag is missing from one of the Offers.
2. What are two of the mandatory components of a unitary event in Adobe Journey Optimizer? (Choose two.)
A) Event ID condition
B) Namespace
C) Non-person identity
D) Person-based identity
3. A marketer reports that clicks on the main image in an email are not being tracked. What are two possible reasons for this? (Choose two.)
A) The "Open Tracking for email" option is disabled for the email.
B) Link tracking is enabled, but the link does not have a Label.
C) The "Click Tracking for email" option is disabled for the email.
D) The Tracking Type on the link is set to "Never".
4. An Adobe Journey Optimizer team member needs to create a new schema.
What are two considerations when choosing an object approach over free-form fields? (Choose two.)
A) Objects indirectly help in creating a shorter structure, making it easier to reference the fields while using Adobe Experience Platform Query Service.
B) Objects indirectly help increase the visibility of the fields, since they are created directly under the root object of the schema (jenantld).
C) Objects indirectly help in creating a good menu structure in the Segment Builder Ul. The grouped fields within the schema are directly reflected Q in the folder structure provided in the Segment Builder Ul.
D) Objects are best used when creating a logical grouping of certain fields.
5. A developer needs to add new customer attributes to be used for a new marketing program to their existing customer schema. What is a possible way to extend the existing schema within the Experience Data Model?
A) Create a new class with the new field
B) Add a new field to the schema
C) Extend the class with a new field
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B,D | Question # 3 Answer: C,D | Question # 4 Answer: C,D | Question # 5 Answer: B |
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