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GInI Certified Innovation Professional (CInP) Sample Questions:

1. The third step in the GIMI Breakthrough Innovation Method - Oblique Examination - involves ____ a current business model or value proposition, examining and testing each of its underlying assumptions, and then ____ it in a very new way based on those insights.

A) deconstructing / reconstructing
B) studying / reimagining
C) taking / critiquing
D) questioning / answering

2. In running a Pilot (associated with Stage 5 of the GIMI InMS), the scale of the pilot, and the level of " maturity " of the offering will often be a function of what?

A) The eagerness of the Innovation Team driving the project.
B) The size and age of the business, the industry it is in, and what high-value brands it does or does not own that it needs to protect.
C) The dictates of the business ' executive management team.
D) The breadth and depth of the business ' portfolio of offerings, as well as how many different brands it has.

3. Stage 2 of the GInI InMS is where __________ are used to engage the organization for the purpose of having them identify new ideas and opportunities for the business.
Select one correct answer from the list

A) games
B) Mechanisms of Engagement
C) engagement plans
D) rewards

4. The third step for projects in the Back End is for teams to establish a ____ for the offering they intend to deliver. This will capture the form and function of the offering, what brand language will be used for it, and how the business intends to deliver a particular brand experience around it.

A) Marketing Plan
B) Development Plan
C) Design Strategy
D) Strategic Plan

5. For projects in the Back End, there is a defined process for pursuing Design Strategy, consisting of three activities, namely _____.

A) Market Research, Brainstorming, and Reduction
B) User Research, Ideation, and Distribution
C) Design Research, Concepting, and Distillation
D) Design Insights, Experimenting, and Incubation

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