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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) ACV Weighted Distribution / Total Sales
B) Total Sales x ACV Weighted Distribution
C) Total Sales / ACV Weighted Distribution
D) ACV Weighted Distribution - Total Sales

2. What is the primary purpose of regression analysis?

A) To classify data into predefined categories.
B) To understand the relationship between a dependent variable and one or more independent variables.
C) To determine the causation between two variables.
D) To calculate the average of a dataset.

3. Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?

A) Improves forecast accuracy and reduces stockouts
B) Reduces the need for monitoring supply chain KPIs
C) Ensures all SKUs are kept in stock at all times
D) Eliminates the need for supplier collaboration

4. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.

5. Which of the following is a key component of the science of assortment planning?

A) Creative packaging design
B) Shelf space optimization
C) Consumer Decision Trees
D) Future trend speculation

Solutions: