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Facebook Certified Community Manager Sample Questions:

1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The link post should be promoted with ads if the primary goal is reach
B) The link and video post garnered more awareness than the picture post
C) The video post should be promoted with ads if the primary goal is engagement
D) The picture post is the most successful if reach is more important than engagement

2. A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?

A) Review community posts and delete unprofessional content
B) Tell members they need to pay to stay in the community
C) Ask the members to provide profitable ideas for the community
D) Define the brand guidelines for cohesive content in the community

3. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Post a link to the event website with a daily reminder to purchase
B) Reach out privately to community members who might be interested in attending
C) Provide discount codes to community members who buy early bird tickets
D) Schedule event speakers to host Q&As in the community leading up to the event

4. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?

A) Make the team's Facebook Page an admin of the group
B) Create a joint moderation account with the name of the group
C) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
D) Enter a list of potentially offending keywords into the moderation tool

5. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Determine if members of the group are more likely to retain their monthly membership
B) Survey members for positive community experiences to share with the CEO
C) Document the number of members and engagement statistics for the CEO to review
D) Post a poll in the community asking members if the company should close the group

Solutions: