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IBM 000-M99 Exam Syllabus Topics:

SectionObjectives
IBM Coremetrics / Digital Analytics Fundamentals- Coremetrics platform architecture
  • 1. Tagging and data collection concepts
    • 2. Report generation and data processing flow
      - Web analytics implementation
      • 1. JavaScript tag implementation basics
        • 2. Event tracking and page tagging strategy
          Data Governance and Tag Management- Implementation best practices
          • 1. Standard tagging conventions
            • 2. Performance impact considerations
              - Data quality considerations
              • 1. Tag validation and debugging
                • 2. Data consistency checks
                  Campaign and Marketing Measurement- Conversion optimization
                  • 1. A/B testing concepts
                    • 2. Customer journey analysis
                      - Campaign tracking setup
                      • 1. Attribution basics in Coremetrics
                        • 2. Parameter-based campaign tracking
                          Reporting and Analysis- Custom reporting concepts
                          • 1. Key performance indicators (KPIs)
                            • 2. Segmentation and filtering
                              - Standard reports usage
                              • 1. Traffic and campaign performance analysis
                                • 2. Conversion and funnel analysis

                                  IBM Coremetrics Technical Mastery Test v1 Sample Questions:

                                  1. Which of the following activities are you able to do with Workbooks, provided you have the appropriate access rights?

                                  A) All of the above.
                                  B) Download the workbook into a multi-tabbed spreadsheet.
                                  C) Share the workbook with other user groups.
                                  D) Cache it to speed its load time.


                                  2. In the simplest possible standard tagging scenario, how many Javascript libraries are included on a page?

                                  A) 4
                                  B) 1
                                  C) None
                                  D) 2


                                  3. In order to leverage AdTarget reporting features, what is required?In order to leverage AdTarget? reporting features, what is required?

                                  A) Include the prefix t_?in the Include the prefix ?t_?in the Placement parameter of the MMC code assigned to a given display advertisement.
                                  B) Include the prefix t_?in the Include the prefix ?t_?in the Vendor parameter of the MMC code assigned to a given display advertisement.
                                  C) Include the prefix t_?in the Include the prefix ?t_?in the Item parameter of the MMC code assigned to a given display advertisement.
                                  D) Include the prefix t_?in the Include the prefix ?t_?in the Category parameter of the MMC code assigned to a given display advertisement.


                                  4. What is the Coremetrics TagBar?

                                  A) A plug-in for Internet Explorer that displays Coremetrics Tag information for a given page.
                                  B) The main reporting interface for Coremetrics.
                                  C) A plug-in for Opera that displays Coremetrics Tag information for a given page.
                                  D) An interface that displays an individual list of tags collected by the test system.


                                  5. Which Intelligent Offer users can access the offer configuration page?

                                  A) Not more than 5 users, as assigned by the administrator.
                                  B) Any 3 users, as assigned by the administrator.
                                  C) All users.
                                  D) Any user in the admin group.


                                  Solutions:

                                  Question # 1
                                  Answer: A
                                  Question # 2
                                  Answer: B
                                  Question # 3
                                  Answer: C
                                  Question # 4
                                  Answer: A
                                  Question # 5
                                  Answer: D

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