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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Campaign Design and Development- Segment creation and targeting
- Building campaigns and flowcharts
Unica Campaign Architecture and Concepts- Campaign data model and flowcharts
- System components and architecture overview
Campaign Execution and Optimization- Campaign execution flow
- Performance monitoring and optimization
Data Management and Integration- Data sources and data mapping
- Integration with external systems

IBM Unica Campaign V8.5 Sample Questions:

Question 1

An administrator must install Unica Marketing products multiple times when setting up a clustered environment. Which installation mode would BEST serve this purpose?

A. Unattended (Silent Mode)
B. Console (Command Line) Mode
C. Windows GUI or UNIX X-windows mode
D. Supervised Mode


Question 2

A specialist is asked to review a flowchart and find areas that are candidates for performance optimization. Which two of the following choices are the BEST steps to take?

A. Review all Segment boxes, and ensure that segment by field configuration is used.
B. Review the AllowSegmentUsingSqlCase setting for the data source used by the flowchart. Consider setting to false if all segment boxes havemutually exclusive segments.
C. Review flowchart queries for cases where base-to-base table joins are performed so that they might be replaced with base-to-dimension tablejoins.
D. Review the max query threads setting in each Segment box. In some boxes it may make sense to increase the maximum (if set to lower than thetotal segments), and in some cases it may make sense to decrease the maximum.
E. Review all the top level Select boxes for criteria that can be combined and also for derived fields that may be able to be moved further down abranch in the flowchart.


Question 3

A user is setting up a Contact History table for a Customer audience level. The customer audience level in the user database is represented by the Customer_Key column. Which one of these fields is NOT a required field for the Contact History table?

A. Customer_Key
B. PackageID
C. TreatmentID
D. CellID


Question 4

Which security mechanism allows an administrator to associate Unica Campaign users with Windows users, so that Campaign processes invoked by a user run under the credentials of the corresponding Windows user?

A. Security Policies
B. Windows Impersonation
C. Single Sign-On
D. Alternate Login


Question 5

A Unica Campaign has been designed to personalize offers for individuals via dynamic parameterization of offer attributes. Which Campaign system table records the offer(s) received by the individuals?

A. Detailed Contact History Table
B. Contact History Table
C. Response History Table
D. Flowchart Table


Solutions:

Question 1
Answer: A
Question 2
Answer: C,E
Question 3
Answer: C
Question 4
Answer: B
Question 5
Answer: A

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