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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

A) Confirmed interest
B) Confirmed Interest & Registered
C) interest
D) Interest & Registered

2. Which two statements are correct regarding the Parent-Child configuration?

A) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
B) Parent-Child links different tables based on shared key values
C) Parent-Child allows sharing both dimensions and measurements
D) Parent-Child configurations can cause performances issues

3. An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A) An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
B) A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
C) An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
D) A Harmonized dimension was created via a pattern over the Creative Name.

4. A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:


Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

B)

C)

D)

5. Which two statements are correct regarding LiteConnect?

A) It does not require any identification of entities, keys or any other categorization.
B) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
C) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
D) The dataset does not conform to the standard data model

Solutions: