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  • Configure contact and account fields and views
  • Create and configure custom objects and illustrate custom data object services and processing
  • Configure microsites

Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

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Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Web Tracking and CRM Integration- Web Tracking
  • 1. Digital behavior analysis
  • 2. Visitor activity monitoring
  • 3. Tracking scripts
- CRM Integration
  • 1. Data synchronization
  • 2. Oracle CX integrations
  • 3. Salesforce integration concepts
Campaign Management- Email Marketing
  • 1. Personalization
  • 2. Email creation and editing
  • 3. Dynamic content
- Campaign Design
  • 1. Campaign activation and monitoring
  • 2. Campaign elements
  • 3. Campaign canvas
Account Configuration and Administration- Security and User Management
  • 1. User roles and permissions
  • 2. Account administration settings
  • 3. Security groups
- Email Configuration
  • 1. Subscription management
  • 2. Deliverability settings
  • 3. Email groups
Reporting and Analytics- Insight and Reporting
  • 1. Marketing analytics
  • 2. Campaign reporting
  • 3. Performance dashboards
Data Management- Data Imports and Exports
  • 1. Import processing
  • 2. Update rules
  • 3. Data cleansing
- Contacts and Segmentation
  • 1. Contact fields and records
  • 2. Segments and filters
  • 3. Shared lists
Automation and Lead Management- Program Builder and Campaign Automation
  • 1. Automated workflows
  • 2. Program analysis
  • 3. Program steps and actions
- Lead Scoring
  • 1. Lead qualification processes
  • 2. Scoring models
  • 3. Profile and engagement criteria

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