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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Single Clicks, Sent Date = 3 days
B) Measure = Responders, Event Date = 3 days
C) Measure = Responders, Interval = 3 days
D) Measure = Total Clicks, Interval = 3days
E) Measure = Unique Conversions, Event Date = 3 days

2. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A) Check to see whether the data column is being used by the customer for external analytics purposes.
B) Ensure that there are no active campaigns referencing the column to bedeleted.
C) Ensure that there are no Connect jobs updating the column to be deleted.
D) Check to make sure there are no forms referencing the column.

3. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) tracking=first
B) tracking-once
C) action=single
D) action=last
E) action=once

4. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B) <document="${//all content/. . /acme_marquee.htm}">
C) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
D) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

5. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
B) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
C) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
D) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.

Solutions: