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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
B) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
C) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
D) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

2. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
B) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
C) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
D) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

3. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A) Click the Render button.
B) Click the Version Test button.
C) Click the Preview button, which has the eye icon on it.
D) Select Workbook > Test.

4. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
B) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
C) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
E) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

5. In RPL, how do you reference a value in a data source?

A) data_source_alias.filed_name_alias
B) data_source.field_name
C) project_name.field_name
D) fieldname

Solutions: