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Last Updated: Sep 17, 2026
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The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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Marketing Cloud Developer Exam Reference
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
| Section | Objectives |
|---|---|
| Email and Journey Implementation | - Journey Builder technical implementation - Email Studio configuration and send management |
| Automation and Data Management | - Automation Studio activities - Import and segmentation processes |
| Marketing Cloud Development Fundamentals | - Data extensions and contact model - Marketing Cloud architecture and data model |
| API Integration | - Authentication and OAuth flows - REST and SOAP APIs |
| Scripting and Personalization | - Server-Side JavaScript (SSJS) - AMPscript usage in emails and landing pages |
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