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Updated: Jul 29, 2026

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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Subscriber and Data Management: Your knowledge of data-driven marketing will shine as you set up Data Extensions, import subscriber data, and configure segmentation tools. This topic evaluates the ability of Salesforce email marketing professionals to model subscriber data and troubleshoot issues, ensuring precise and effective audience targeting.
Topic 2
  • Content Creation and Delivery: Showcase your expertise in creating and managing email campaigns that align with customer requirements. Salesforce email marketing professionals will configure sending processes, customize email content, and manage campaign assets.
Topic 3
  • Marketing Automation: Aspiring email marketing professionals demonstrate their ability to automate marketing processes using Marketing Cloud. You will build Automation Studio and Journey Builder solutions based on customer scenarios. Success in this topic highlights your proficiency in implementing efficient workflows that enhance customer engagement.
Topic 4
  • Insights and Analytics: In this topic, you will analyze results, configure automated reports, and recommend Einstein products for deeper insights. Mastery here confirms your analytical prowess and strategic decision-making skills in email marketing.
Topic 5
  • Email Marketing Best Practices: This topic assesses the ability to design impactful email marketing strategies tailored to customer needs. Salesforce email marketing professionals will evaluate elements that influence deliverability and demonstrate effective subscriber acquisition and retention techniques. Excelling here ensures you can design email programs that resonate with audiences while meeting business goals.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Salesforce Marketing-Cloud-Email-Specialist Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Email Specialist
Exam Number:MC-202
Certificate Validity Period:3 years
Exam Duration:90 minutes
Exam Format:Multiple-choice, Multiple-select
Exam Price:USD 200
Available Languages:English, Japanese
Passing Score:67%
Real Exam Qty:65
Sample Questions:Salesforce Marketing-Cloud-Email-Specialist Sample Questions
Exam Way:Online (proctored via Kryterion Webassessor or Pearson VUE) or Onsite
Pre Condition:Salesforce recommends completing the Salesforce Certified Marketing Cloud Engagement Admin certification first.
Official Syllabus URL:https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Email-Specialist-Exam-Guide

Who should take the Salesforce Marketing cloud email specialist Exam

Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.

What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam

  • Language : English
  • Duration : 90 minutes
  • Number of questions : 60 questions
  • Passing score: 65%
  • Questions type : Multiple choice
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

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