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Updated: Aug 04, 2026
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Exam Price: | USD 200 (retake: USD 100) |
| Real Exam Qty: | 60-65 |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Marketer Certification |
| Certificate Validity Period: | Valid indefinitely; requires maintenance modules via Trailhead |
| Exam Format: | Multiple-choice, Multiple-response, Scenario-based |
| Passing Score: | 72% |
| Available Languages: | English |
| Recommended Training: | Drive Sales with Account Engagement (PDX101) Prepare for your Marketing Cloud Account Engagement Specialist Certification |
| Exam Registration: | Kryterion Webassessor Pearson VUE |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 2: Lead Management | 24% | - Page actions - Scoring and grading: definition and management - Lists: types, capabilities and creation - Completion actions - Segmentation rules - Automation rules: components and use cases - Custom redirects: capabilities and use cases |
| Topic 3: Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Topic 4: Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Topic 5: Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Conversion and engagement metrics - Dashboard interpretation |
| Topic 6: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
A) Create and publish an email template
B) Create a list email draft
C) Create an email template draft
D) Create an operational email
2. What type of Information do rule step types look for in engagement studio programs?
A) Prospect Interest
B) Prospect behavior
C) Prospect activity
D) Prospect criteria
3. A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
A) Dependent Fields
B) reCaptcha
C) Honeypot Technique
D) Enable HTTPS
4. A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
A) Use the preview matches feature before running the rule.
B) Resume the rule and use the undo action feature if necessary.
C) Pull a Salesforce report of the same criteria and view results.
D) Run the rule to see who matches and change criteria If needed.
5. What HML merge field should be included in an email to allow prospects to manage their email preferences?
A) {{Unsubscribe}} or {{Opt_Out}}
B) {{Unsubscribe}} or {{EmailPreferenceCenter}}
C) {{OptOut}} or [{EmailPreferenceCenter}}
D) {{OptOut}} or {{ReportSpam}}
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: B,C | Question # 4 Answer: A | Question # 5 Answer: C |
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