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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are Marketing Cloud Personalization's machine learning powered algorithms called?

A) Einstein Recipes
B) Einstein Decisions
C) Machine Learning Tools
D) Data Science Workbench

2. Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A) Viewer
B) Editor
C) Campaign editor
D) Campaign author

3. What are the components of an Marketing Cloud Personalization web campaign?

A) Experience, template, and content zone
B) Configured recipe, visitor profile, and content window
C) Affinity, infobar, and attribution window
D) Email capture, homepage, and product requisite

4. What are three features of the WebSDK when deployed on a website?

A) Configure filters and goals
B) Rendering campaign for personalisation
C) Identity and cookie management
D) Loading data from ETL feeds
E) Sitemapping for data collection

5. How does interaction studio deliver technical value to marketers? [Check]

A) By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
B) By providing a platform to manage, schedule, create and monitor content
C) By providing a cloud-based application designed to help salespeople sell smarter and faster
D) By listening to customer signals, understanding customer intent, and acting accordingly

Solutions: