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SAP C-C4HMC92 Exam Overview:
| Certification Vendor: | SAP |
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation |
| Exam Number: | C_C4HMC92 |
| Exam Price: | $550 USD |
| Available Languages: | English |
| Passing Score: | 64% |
| Related Certifications: | SAP Certified Technology Associate Certifications SAP Marketing Cloud Implementation Certifications |
| Certificate Validity Period: | Version-specific certification; validity subject to SAP certification policy |
| Exam Duration: | 180 minutes |
| Real Exam Qty: | 80 |
| Exam Format: | Multiple Choice, Multiple Response |
| Sample Questions: | SAP C-C4HMC92 Sample Questions |
| Exam Way: | SAP Certification Hub online proctored exam or authorized SAP testing delivery. |
| Pre Condition: | No mandatory prerequisite exam. SAP recommends practical experience with SAP Marketing Cloud implementation projects and completion of relevant SAP training courses. |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation |
SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. Help Marketing and Performance | < 8% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
C-C4HMC92 Exam Certification Details:
| Level: | Associate |
| Languages: | English |
| Exam: | 80 questions |
| Duration: | 180 mins |
| Sample Questions: | SAP C-C4HMC92 Exam Sample Question |
| Cut Score: | 64% |
SAP C-C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
SAP C-C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Analytics and Reporting | 8% - 12% | - Analytics
|
| Email Marketing | 8% - 12% | - Email Campaigns
|
| Integration and Data Upload | 8% - 12% | - Integration Scenarios
|
| Commerce and Customer Journey Integration | < 8% | - Customer Journey
|
| Lead Management and Account-Based Marketing | 12% - 18% | - Account-Based Marketing
|
| Campaign Management | 12% - 18% | - Campaign Design
|
| Segmentation and Target Groups | 12% - 18% | - Segmentation Modeling
|
| Administration and Configuration | 8% - 12% | - System Administration
|
| Customer Data Management | 8% - 12% | - Customer Profiles
|
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