Pass SAP C-C4HMC92 Exam with Guarantee Updated 123 Questions
Latest C-C4HMC92 Pass Guaranteed Exam Dumps Certification Sample Questions
SAP C-C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
SAP C-C4HMC92 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
| Onboarding and getting started 8% - 12% | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
|
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Integration and Data Upload 8% - 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
|
| Segments, Campaigns and Journeys > 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions,suppression rules and marketing areas. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
C-C4HMC92 Exam Certification Details:
| Languages: | English |
| Exam: | 80 questions |
| Sample Questions: | SAP C-C4HMC92 Exam Sample Question |
| Duration: | 180 mins |
| Level: | Associate |
| Cut Score: | 64% |
NEW QUESTION 32
You want to send e-mails from different e-mail addressses. Where do you configure them?
- A. In the settings of the Content Studio app
- B. In the Sender Profiles app
- C. In the Provider Credentials app
- D. In the Communication User app
Answer: B
NEW QUESTION 33
A business scenario can include one or more scope items.
- A. Incorrect
- B. Correct
Answer: B
NEW QUESTION 34
What are the characteristics of rule sets in rule based scores? (2)
- A. They contain model fits within one score
- B. They contain several rules
- C. They contain several scores
- D. They contain different target populations within one score
Answer: B,D
NEW QUESTION 35
In what Ul can you show data fields from Custom Business Objects?
- A. Corporate account list
- B. Contact profile
- C. Contact list
- D. Segmentation models
Answer: D
NEW QUESTION 36
Which of the following enables the marketing experts to run analytics stories, and reports based on predefined CDS views.
- A. Profile Dashboard
- B. Customer Journey Insight
- C. Analytics and Reports Gallery
- D. Sentiment Engagement
Answer: B
NEW QUESTION 37
What are some of the features that use permissions in SAP Marketing Cloud? (3)
- A. Communciation categories
- B. Success measurement
- C. Landing pages
- D. Campaign execution checks
- E. Push notification affinity
Answer: A,C,D
NEW QUESTION 38
How are business roles and business catalogs configured in SAP Marketing Cloud? (2) I
- A. Read/Write restictions are configured at business role level
- B. Businness roles comprise one or several business catalogs
- C. Business catalogs comprise one or several business roles
- D. Read/Write restrictions are configured at business catalog level
Answer: A,B
NEW QUESTION 39
What can you do with the Export Software Collection App?
- A. Check items for inconsistencies and dependencies
- B. Create a change project
- C. Export campaign history
- D. Upload from Quality system
Answer: A
NEW QUESTION 40
Which business scenarios can you implement by integrating SAP Marketing Cloud with SAP Commerce? (2)
- A. Access segmentation models in SAP Commerce
- B. Show product recommendations on the SAP Commerce storefront
- C. Trigger creation of sales orders from SAP Marketing Cloud to SAP Commerce
- D. Personalize the SAP Commerce storefront
Answer: B,D
NEW QUESTION 41
As and administrator, which of the following objects can you design in the Business Analytics work center in SAP Cloud for Customer? (Select 2)
- A. Key figures
- B. Scorecards
- C. Dashboards
- D. Data sources
Answer: A,D
NEW QUESTION 42
Can the SAP Marketing Cloud be integrated with SAP CRM or SAP ERP?
- A. No, the integration is not possible
- B. Yes, but the integration needs to be created
- C. Yes, it is a prebuilt integration
Answer: C
NEW QUESTION 43
Every Monday, you send recommendations by email to the consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Live
- B. Static
- C. Dynamic
- D. Triggered-based
Answer: C
NEW QUESTION 44
You want to load your contacts from SAP CRM, SAP Commerce and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?
- On Facebook, a customer can have multiple profiles.
- Facebook is the least trustworthy source of information.
- A. Facebook > Priority 3, one per contact = X
- B. Facebook > Priority 1, one per contact = X
- C. Facebook > Priority 4, one per contact = "
- D. Facebook > Priority 2, one per contact = "
Answer: C
NEW QUESTION 45
Your customer wants to leverage web shop information about consumers' online buying behavior for marketing campaigns.
Which objects in SAP Marketing Cloud store information about sales orderes and included line items? (2)
- A. Item of interest
- B. Interaction
- C. Product
- D. Interaction product
Answer: B,C
NEW QUESTION 46
What is the technology basis for analytics in SAP Marketing Cloud?
- A. Calculation views in SAP HANA
- B. InfoCubes in SAP BW
- C. Core Data Services (CDS) views in SAP HANA
- D. SQL stored procedures in SAP HANA
Answer: C
NEW QUESTION 47
What are the 5 main features of the SAP Marketing Cloud?
- A. Building experiences based on specific contact preferences to engage them
- B. All of these
- C. Identifying high-value accounts
- D. Aligning/Orchestrating Marketing and Sales efforts. Ex. Marketing triggering a campaign that engages Sales (through leads or tasks)
Answer: B
NEW QUESTION 48
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? (2)
- A. A budget plan
- B. A project
- C. A work breakdown structure (WBS) element
- D. An internal order
Answer: B,C
NEW QUESTION 49
You are running a campaign for a digital camera that you want to replicate for other digital assets. Which features in SAP Marketing Cloud allow you to speed up the process? (2)
- A. Generic sender profile
- B. Application job template
- C. Campaign template
- D. Email template
Answer: C,D
NEW QUESTION 50
For which of the following business requirements would you use the personalization feature? (Select 2)
- A. An administrator wants to change a standard field label to a new value
- B. A sales representative wants to modify the screen layout
- C. A sales manager wants different screen layouts assigned to two different business roles
- D. A service manager wants to arrange his ticket queue with assigned to as the first column
Answer: B,D
NEW QUESTION 51
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? (3)
- A. Create a communication system
- B. Assign communication users to the communication system
- C. Activate the scenario to enable communication
- D. Assign communication system to the communication scenario
- E. Create a communication arrangement
Answer: B,C,E
NEW QUESTION 52
Select the last step in creating a Custom CDS view
- A. Define the name and the description of the new custom view
- B. Expose the custom CDS view as OData service for external usage
- C. Select a data source that should be used as a primary data source
- D. Assign the mapping fields of the associated data sources to the fields of the primary data source
Answer: A
NEW QUESTION 53
What target group type can be used as a filter condition in the Campaign Designer?
- A. Control group
- B. Static target group
- C. Live target group
- D. Dynamic target group
Answer: C
NEW QUESTION 54
What are the prerequisites for including product recommendations in campaign? (2)
- A. Products must be uploaded to your system
- B. Generation refresh rate must be less tan 24 hours
- C. Algorithms must NOT be optimized
- D. Communication medium in the scenario must be email
Answer: A,D
NEW QUESTION 55
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