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Updated: Aug 24, 2026
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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB101 |
| Exam Price: | $200 USD |
| Exam Duration: | 60 minutes |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator |
| Certificate Validity Period: | 2 years |
| Exam Format: | Multiple-choice, Multiple-select |
| Real Exam Qty: | 60 |
| Available Languages: | English |
| Passing Score: | 65% |
| Recommended Training: | Trailhead: Email Marketing Basics Salesforce Instructor-Led Training |
| Exam Registration: | Salesforce Certification Portal Webassessor Registration |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No official prerequisites; basic understanding of email marketing recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/certification-email-marketer |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Tracking, Reporting and Automation | 15% | - Email performance metrics - Standard reports and analytics - Bounce and complaint management - Basic automation and triggered sends |
| Email Creation and Design | 26% | - Accessibility and rendering - Email templates and best practices - Content Builder usage - Personalization and dynamic content |
| Subscriber and Data Management | 26% | - Lists and Data Extensions - Subscriber key and sendable data - Importing and maintaining subscriber data - Segmentation and filtering |
| Email Delivery and Testing | 15% | - Send classifications and sender profiles - Preview and test sends - A/B testing options - Sender authentication and deliverability |
| Marketing Cloud Overview | 18% | - Legal and compliance requirements - Navigation and core platform concepts - Email Studio and application roles |
Salesforce Email Essentials (EEB101) Sample Questions:
Question 1
A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)
A. The email body presents the transactional content prior to any commercial content.
B. The subject line is transactional in nature and non-promotional.
C. The email body presents any commercial content prior to the transactional content.
D. The email confirms a transaction between the recipient and sender.
E. The subject line contains a promotion to entice the recipient.
Question 2
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
A. The file for an import activity can be on a desktop computer
B. An import activity can be used in an automation created in Automation Studio
C. The file for an import activity must be placed in a folder on a FTP site
D. The import activity is under Subscribers in the Email Application
E. An import activity can be executed manually
Question 3
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?
A. Resend the email with the correct link
B. Change the URL Expiration in Email Administration
C. Update the link using AMPscript
D. Change the link in Job Links under Tracking
Question 4
What are the 5 proven email practices to drive revenue?
(Choose 5)
A. Adhere to the CANSPAM act.
B. Design for Clicks
C. Improve Deliverability
D. Drive engagement
E. Use automation
F. Send email consumers want
G. Gain Subscribers
Question 5
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
A. Filters
B. Audience Builder
C. SQL Query Activity
D. Send Flow
Solutions:
| Question 1 Answer: A,B,D | Question 2 Answer: A,B,C | Question 3 Answer: D | Question 4 Answer: B,C,D,E,G | Question 5 Answer: B |
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