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Updated: Oct 20, 2026
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Salesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Certificate Validity Period: | Maintained annually; certification requires completion of the Salesforce Certified Marketing Cloud Next Consultant maintenance requirements once a year |
| Exam Duration: | 105 minutes |
| Passing Score: | 72% |
| Available Languages: | English |
| Exam Price: | USD 200 (plus applicable taxes) |
| Related Certifications: | Salesforce Certified Agentforce Specialist Salesforce Certified Data 360 Consultant Salesforce Certified Platform Administrator Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Real Exam Qty: | 60 scored questions + up to 5 unscored questions |
| Exam Format: | Multiple-choice questions |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Proctored exam delivered onsite at a testing center or online in a proctored environment. |
| Pre Condition: | None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. The related certifications listed by Salesforce are recommended but not required. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Consent | 13% | - Consent management concepts
|
| Topic 2: Data Modeling, Identity Resolution & Segmentation | 25% | - Consumption and entitlements
|
| Topic 3: Campaign Design, Flow Orchestration & Content | 30% | - Personalization
|
| Topic 4: Agentforce & AI Innovation | 11% | - Predictive AI
|
| Topic 5: Platform Setup & Governance | 13% | - Marketing Cloud Next environment setup
|
| Topic 6: Analytics & Performance Insights | 8% | - Marketing data and insights
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters needs to personalize an email content block using data from related objects defined in Data 360. The personalization must reflect attributes tied to Unified Individuals.
Which data source type should a Marketing Cloud Next Consultant use to access this related data for personalization?
- A. Unified Individual Data Model Object (DMO)
- B. Data Graph
- C. Personalization Recommender
Correct Answer: B 🗳️
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A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?
- A. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
- B. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
- C. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
Correct Answer: B 🗳️
A Marketing Cloud Next Consultant needs to give Northern Trail Outfitters a view of standard email key performance indicators (KPIs), such as open rate, click rate, and bounce rate across all email sends, filterable by date range and email message.
Which easy to use dashboard should the consultant use?
- A. Campaign Performance
- B. Email Engagement
- C. Unified Engagement History
Correct Answer: B 🗳️
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Which permission sets are required for a System Administrator to perform basic setup?
- A. Data 360 Activation Manager and Marketing Cloud Admin
- B. Data 360 Architect and Marketing Cloud Admin
- C. Data 360 Architect and Marketing Cloud Manager
Correct Answer: B 🗳️
Explanation: Only visible for Easy4Engine members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to send a monthly update email that includes the total number of items each customer has purchased to date, as well as that customer's favorite category. NTO wants to include fields such as 'Total Items' and 'Category Name' in the email, but these fields do not exist within the raw ecommerce order data, which is currently ingested and mapped in Data 360.
How should NTO resolve this issue?
- A. Build a custom formula field on the Unified Individual data model object (DMO) using standard SQL aggregate functions to roll up the total items and calculate the favorite category.
- B. Build a streaming insight to calculate this metric in real time. Query the purchase volume per category to find the favorite category for each Unified Individual ID.
- C. Build a calculated insight to aggregate the purchase volume for the account. Query the purchase volume per category to find the favorite category for each Unified Individual ID.
Correct Answer: C 🗳️
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