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Last Updated: Oct 18, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Explain the components and use cases of an automation rule |
| Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Form or Form Handler? I need data de-duplication in the CRM.
- A. Form
- B. Form Handler
Correct Answer: A 🗳️
Explanation: Only visible for Easy4Engine members. You can sign-up / login (it's free).
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
- A. Updating a formula field in Salesforce
- B. Updating a field on a Contact record that does not have an email address
- C. Opening a one to one email
- D. Making field changes to a Lead or Contact record
Correct Answer: D 🗳️
Explanation: Only visible for Easy4Engine members. You can sign-up / login (it's free).
LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
- A. Create and publish an email template
- B. Create a list email draft
- C. Create an email template draft
- D. Create an operational email
Correct Answer: A 🗳️
Explanation: Only visible for Easy4Engine members. You can sign-up / login (it's free).
Which two capabilities are true for completion actions? Choose 2 answers
- A. Completion actions cannot be applied directly on a landing page.
- B. Completion actions apply to both visitors and prospects
- C. Completion actions do not execute on image file downloads
- D. Completion actions are applied retroactively.
Correct Answer: A,C 🗳️
Explanation: Only visible for Easy4Engine members. You can sign-up / login (it's free).
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
- A. Custom Account fields
- B. Custom Record Type fields
- C. Custom Prospect fields
- D. Custom Opportunity fields
Correct Answer: A,C,D 🗳️
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