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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

A. The new person will be created in the North America Partition where the form exists.
B. The new person will be created in the default Partition and immediately routed to the North America Partition.
C. The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
D. The person will not be created unless explicitly routed to a specific Partition.

Question 2

A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

A. Advise the company to increase its API limits to solve the API issue.
B. Create a daily re-occurring batch that standardizes "Country" into clean values.
C. Change the "Country" field from a text field to a string field to standardize the values.
D. Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.

Question 3

An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A. Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
B. Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
C. Scenario 1 - Use REST API and Scenario 2 - Use Webhook
D. Scenario 1 - Use Webhook and Scenario 2 - Use REST API

Question 4

An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

A. Create global Interesting Moments campaigns based on specific triggers and using tokens.
B. Remove the program status change because this will be handled by the Acquisition Program update.
C. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.
D. Use program-level templates to standardize campaign flows and tokens.

Question 5

What are key aspects of efficient Marketo instance administration? (Choose two)

A. Removing all inactive users
B. Enforcing role-based access controls
C. Consolidating all campaigns into one workspace
D. Implementing naming conventions for all assets

Solutions: