Study with AD0-E560 most valid questions & verified answers

A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

• A. Original Referrer and Original Search Phrase
• B. Registration Source Type and Registration Source Info
• C. Original Source Type and Original Source Info
• D. Person Source and Inferred Source Type

A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

• A. Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately
• B. Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs
• C. Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations
• D. Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.

A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

• A. Execute Campaign > Send Email > Send Alert > Create Task
• B. Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
• C. Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert
• D. Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task

A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

• A. Marketo REST API Submit Form Endpoint
• B. Marketo REST API Create Lead Endpoint
• C. Marketo REST API Push Lead to Marketo Endpoint
• D. Marketo Forms 2.0 JavaScript API

A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

• A. Configure local program tokens to set UTM parameters
• B. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
• C. Configure program tokens for UTM parameters that have been inherited from a parent folder
• D. Configure Program Member Custom Fields to track the UTM parameters
• E. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
• F. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields