[2026] Pass Salesforce MKT-101 Test Practice Test Questions Exam Dumps
Verified MKT-101 dumps Q&As - MKT-101 dumps with Correct Answers
Salesforce MKT-101 certification exam is an excellent way for marketing professionals to demonstrate their expertise in using Salesforce Marketing Cloud to build and analyze customer journeys. It is a valuable credential that can help professionals advance their careers and stand out in a competitive job market. Additionally, certified professionals can leverage their knowledge and skills to help organizations optimize their marketing campaigns and improve customer engagement.
NEW QUESTION # 52
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use AMPscript variables created from each field in the data extension.
- B. Use personalization strings created by selecting the data extension.
- C. Use Guide Template Language created for each field in the data extension.
- D. Use Dynamic Content rules to select a content area for each subscriber.
Answer: D
NEW QUESTION # 53
Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Tracking Extracts
- C. Send Logs
- D. Contact History
Answer: C
Explanation:
To query Marketing Cloud for send data across SMS, Push, and email, Northern Trail Outfitters should use _Send Data Views. Data Views are system-generated tables that store tracking and system data for different channels and platforms in Marketing Cloud. _Send Data Views contain information about email sends, SMS sends, and push sends across different business units and accounts. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_send.htm&type=5
NEW QUESTION # 54
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads
etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand
ensure subscribers are getting the best experience possible.
Choose two answers
- A. let them be completely image based
- B. use custom corporate font to match NTObrand
- C. add background colors that match branding
- D. style or text for when images do not display automatically
Answer: B,C
NEW QUESTION # 55
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Web Analytics Connector
- B. Interaction Studio
- C. Report Studio
- D. Datorama
Answer: D
NEW QUESTION # 56
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?
- A. Automation Studio
- B. Contact Builder
- C. Journey Butter
Answer: C
NEW QUESTION # 57
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
- A. Add each Send Email activity to a single step in an automation.
- B. Add each Send Email activity to different steps in an automation.
- C. Include a Verification activity between each step of an automation.
Answer: A
NEW QUESTION # 58
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Leverage the Engagement Split and the Update Contact Activity.
- B. Use a landing page to record the click in the data extension.
- C. Leverage the Decision Split and create a Custom Activity.
- D. Use a landing page to record the click and trigger an email.
Answer: A
NEW QUESTION # 59
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
- A. Einstein Copy Insights
- B. Einstein Messaging Insights
- C. Einstein Email Recommendations
Answer: A
NEW QUESTION # 60
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
Answer: D
NEW QUESTION # 61
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers
- A. The directory Is unable to be used by another File Drop Automation.
- B. They may utilize an external FTP site.
- C. The directory used by the file trigger should be inside the import directory.
- D. The directory cannot contain more than five file triggers.
Answer: A,C
NEW QUESTION # 62
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?
- A. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
- B. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the
Subject, select the data extension, and send the email. - D. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
Answer: D
NEW QUESTION # 63
A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
- A. Ensure fallback content has been configured for Gmail.
- B. Ensure characters in the CSS tags are limited to16kB.
- C. Ensure the 'Optimize for Gmail' checkbox is selected.
Answer: A
NEW QUESTION # 64
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Automation Studio with a random split activity.
- B. Use Journey Builder with a random split activity.
- C. Create a random data extension within Contact Builder.
- D. Create a random data extension within Email Studio.
Answer: D
Explanation:
A random split activity is an automation studio activity that randomly splits a data extension into multiple groups based on percentage or number of records. It can be used to create test groups for different messaging strategies or to segment a large audience into smaller batches for sending. It can handle up to 12 groups and up to 50 million records per group. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_random_split_activity.htm&type=5
NEW QUESTION # 65
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. CRM ID
- B. Loyalty Program Number
- C. Mobile Device ID
- D. Email
Answer: B,D
NEW QUESTION # 66
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Publication Lists
- B. Profile attributes
- C. Preference attributes
- D. Preference Lists
Answer: A
NEW QUESTION # 67
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SSJS
- B. HTML
- C. SQL
- D. AMPscript
Answer: D
NEW QUESTION # 68
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is system in which subscriber's status is maintained
- B. A database of record is any database that contains subscriber data
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- D. A database of record is a centralized storage repository of data about objects or people
Answer: A,D
NEW QUESTION # 69
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Einstein Engagement Scoring
- B. Google Analytics 360
- C. Mobile Studio
- D. Advertising Studio
Answer: A
NEW QUESTION # 70
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
- A. Use Einstein engagement scores to identify affected users.
- B. Query the data using a specific date range parameter
- C. Filter the data based on a specific date range.
Answer: B
NEW QUESTION # 71
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Select categories and content type from the import dropdown when importing images.
- B. Import a metadata tag index for the stock art so the images are searchable
- C. Configure Eastern Content Tagging to automatically tag stock art.
Answer: B
NEW QUESTION # 72
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
- A. Add each Send Email activity to a single step in an automation.
- B. Add each Send Email activity to different steps in an automation.
- C. Include a Verification activity between each step of an automation.
Answer: B
NEW QUESTION # 73
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?
- A. Automation Studio
- B. Journey Builder
- C. Behavioral Triggers
Answer: B
NEW QUESTION # 74
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an auto-suppression list populated with the known email addresses.
- B. Create an auto-suppression list populated with subscriber keys.
- C. Create an exclusion list with the known email addresses.
- D. Populate a list using a query to exclude the subscriber key.
Answer: A
NEW QUESTION # 75
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Salesforce MKT-101 exam is a multiple-choice exam that consists of 60 questions, and candidates have 90 minutes to complete it. MKT-101 exam is available in English and costs $200. Candidates who pass the exam will receive a Salesforce Certified Marketing Cloud Journey Builder and Analyst credential, which demonstrates their expertise in building and analyzing customer journeys using Marketing Cloud.
MKT-101 certification guide Q&A from Training Expert Easy4Engine: https://www.easy4engine.com/MKT-101-test-engine.html
The Best Marketing Cloud Consultant Study Guide for the MKT-101 Exam: https://drive.google.com/open?id=1yf3rESGTFyDIinjvy0Jwwq3I9yJRLjb_
