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Pegasystems PEGAPCDC85V1 Exam Syllabus Topics:
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NEW QUESTION 17
U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
- A. Increase the action value of the Platinum Plus card.
- B. Increase the starting propensity of the Platinum Plus card.
- C. Increase the business weight of the Platinum Plus card.
- D. Increase the context weight of the Platinum Plus card.
Answer: D
NEW QUESTION 18
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hubtm. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Answer:
Explanation:
NEW QUESTION 19
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)
- A. Retail store
- B. Chatbot
- C. Billboard
- D. Television
Answer: B,D
NEW QUESTION 20
To which types of decisions can Pega Customer Decision Hubtm be applied?
- A. Determining why response rates for a campaign in one region are below average
- B. Determining the cause of a customer's problem
- C. Determining how to retain a customer
- D. Determining how to optimize the product portfolio to increase market share
Answer: A
NEW QUESTION 21
Myco, a telecom company, uses Pega Customer Decision Hubtm to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.
As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?
- A. preview section from the email content editor
- B. schedule an outbound run with a limited number of customers
- C. a list of customer email addresses from the Test Message tab
- D. a seed list from the Test Message tab
Answer: D
NEW QUESTION 22
U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.
What do you configure to implement this requirement?
- A. Dynamic template
- B. File template
- C. Email treatment
- D. Output template
Answer: A
NEW QUESTION 23
MyCo, a mobile company, uses Pega Customer Decision Hubtm to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?
- A. Create an adaptive model rule at the Issue-level.
- B. Enable an action value in the prioritization formula.
- C. Create a prioritization decision strategy at the Group-level.
- D. Ensure that the propensity is enabled in Arbitration tab.
Answer: B
NEW QUESTION 24
U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
- A. Add three contact policies that correspond to the three risk segments.
- B. Add a decision table to a decision strategy and pass the credit score as the parameter.
- C. Add the risk segmentation rules in the Results tab of the scorecard rule.
- D. Add a decision table to a decision strategy and reference it in the scorecard component.
Answer: A
NEW QUESTION 25
U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
- A. Select different audience sample with similar profile
- B. Select Refresh the audience
- C. Run the starting population segment daily
- D. Trigger an external ETL (Extract-Transform-Load) process
Answer: C
NEW QUESTION 26
A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.
Put the steps in the correct order to implement this task.
Answer:
Explanation:
NEW QUESTION 27
Aggregation components provide the ability to________________.
- A. choose between actions
- B. make calculations based upon a list of actions
- C. set a text value to a strategy property
- D. filter actions based on priority and relevance
Answer: B
NEW QUESTION 28
U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.
- A. Suppress an action for 14 days if there are five rejects for web channel in the last 10 days
- B. Suppress an action for 10 days if there are five impressions for web channel in the last 14 days
- C. Suppress a group of actions for 10 days if there are five impressions for any channel in the last 10 days
- D. Suppress an action for 10 days if there are five impressions for any channel in the last 14 days
Answer: B
NEW QUESTION 29
U+ Bank wants to use Pega Customer Decision Hubtm to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab?
(Choose Two)
- A. Add contact policy rules
- B. Enable web channel
- C. Define the starting population
- D. Map the real-time container to a business structure level
Answer: B
NEW QUESTION 30
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hubtm on its website to promote new offers to each customer.
Place the events in the sequential order.
Answer:
Explanation:
NEW QUESTION 31
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
- A. Customer contact limits
- B. Suppression rules
- C. Volume constraints
- D. Applicability rules
Answer: B
NEW QUESTION 32
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hubtm.
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?
- A. Good
- B. Poor
- C. Fair
- D. Very Poor
Answer: D
NEW QUESTION 33
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
NEW QUESTION 34
What is the name of the property that is automatically recomputed for each decision component?
- A. Priority
- B. Order
- C. Propensity
- D. Rank
Answer: D
NEW QUESTION 35
As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.
Which three business issues do you recommend? (Choose Three)
- A. Accounting
- B. Collections
- C. Service
- D. Retention
- E. Resource Planning
Answer: A,B,D
NEW QUESTION 36
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel.
If the following volume constraint is applied, how many actions are delivered by the outbound run?
- A. 0
- B. 1
- C. 75 emails 25 SMSes
- D. 75 SMSes and 25 emails
Answer: D
NEW QUESTION 37
MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers. What action must MyCo take to meet this business requirement?
- A. Send an email
- B. Create a Facebook post
- C. Place a paid ad
- D. Make a call
Answer: A
NEW QUESTION 38
U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?
- A. Embed images in the email directly
- B. Attach images to the email
- C. Provide links to images in the email
- D. Host images on an external server
Answer: C
NEW QUESTION 39
Myco, a telecom company, has come up with a new data plan group to suit its customers' needs. The below table lists the three data plan actions and the criteria a customer should satisfy to qualify for the offer.
How do you configure the engagement policies to implement this requirement?
Answer:
Explanation:
NEW QUESTION 40
U+ Bank has recently started using Pega Customer Decision Hubtm to display the first credit card offer, the Standard card, to every customer who logs in to their website.
Which three tasks do you need to perform to implement this requirement? (Choose Three)
- A. Define customer engagement polices
- B. Create the action and its web treatment
- C. Set up business structure to Sales/CreditCards
- D. Define customer contact policies
- E. Create and configure the real-time container
Answer: B,C,E
NEW QUESTION 41
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