[Sep-2021] Salesforce CRT-550 Dumps – Reduce Your Chance of Failure in CRT-550 Exam
To help you achieve your ultimate goal, we suggest the actual Salesforce CRT-550 dumps for your Salesforce Certified Marketing Cloud Consultant Exam exam preparation to use as your guideline.
NEW QUESTION 36
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?
- A. AMPscript a single LookupOrderedRows Function
- B. AMPscript a single Lookup Function
- C. Dynamic content via the Dynamic Content Wizard
- D. Server Side Javascript a single LookupOrderedRows Function
Answer: A
NEW QUESTION 37
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Tracking Extracts
- C. Contact History
- D. Send Logs
Answer: A
NEW QUESTION 38
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Analyst
- B. Administrator
- C. Content Creator
- D. Data Manager
Answer: A,C
NEW QUESTION 39
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. Should a single customer exist in multiple journeys at the same time?
- B. How many messages should be included in each journey?
- C. How long after the behavior occurs will a subscriber need to enter a journey?
- D. Should customers exit the journey when the goal is met?
- E. How are subscribers identified in your web analytics?
Answer: A,C,E
NEW QUESTION 40
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Text (15)
- B. Number
- C. Decimal (15,2)
- D. Decimal (15,0)
Answer: D
Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION 41
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION 42
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between the contact record and Order_Details
- B. Create a one-to-one relationship between Orders and order_Details
- C. Create a one-to-many relationship between Orders and Order_Details
- D. Create a one-to-one relationship between Order_Details and Products
Answer: A,D
NEW QUESTION 43
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- C. Report activity that generates recent send summary report -> Report delivered directly to FTP
- D. Extract activity of tracking extracts that combines data into required file -> Transfer activity
Answer: D
NEW QUESTION 44
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions support Customer ID to be used as Subscriber Key.
- C. Data extensions allow for add/update Import activity.
- D. Data extensions can store HTML code as an attribute.
Answer: A
NEW QUESTION 45
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One business unit.
- B. One parent business unit and a child business unit for each franchise owners
- C. One parent business unit and a child business unit for franchise owners.
- D. A parent business unit for each franchise owner
Answer: C
NEW QUESTION 46
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. Scheduled: Import File > SQL Query(s) > Send Email(s)
- B. File Drop: Import File > SQL Query(s) > Send Email(s)
- C. File Drop: Import File > Group Refresh > Send Email(s)
- D. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
Answer: B
NEW QUESTION 47
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Profile attributes
- B. Preference attributes
- C. Publication Lists
- D. Preference Lists
Answer: C
NEW QUESTION 48
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- B. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- C. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
- D. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- E. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
Answer: A,D,E
NEW QUESTION 49
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
- A. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- B. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- D. Share Sales Cloud user licenses across Marketing Cloud users
Answer: B,D
NEW QUESTION 50
Tracking Alias question:
- A. Email Conversion Tracking
- B. Same URL
- C. Differentiate clicking email
- D. Can be found in some reports
Answer: A,B,C,D
NEW QUESTION 51
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Will "Version" values/meanings change, precluding reusable AMPscript?
- C. Is the purpose of these emails for acquisition or retention or transactional?
- D. Will a lookup table is needed for a dynamic From Name?
Answer: C,D
NEW QUESTION 52
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. creating customer segments from multiple data extensions
- B. Setting behavior-based goals
- C. Processing zipped and encrypted file containing subscriber data
- D. Building simple segmented campaigns without SQL queries
- E. Designing decision logic via an intuitive user interface
Answer: A,C,D
NEW QUESTION 53
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. SQL Query Activity
- B. Synchronized Data Extensions
- C. Salesforce Reports
- D. Filter Activity
Answer: A,B
NEW QUESTION 54
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Match subscribers to web activity by passing Subscriber ID through email links.
- B. Recognize web traffic as originating from email instead of another channel.
- C. Pass web conversion data back into Marketing Cloud for use in email reporting.
- D. Use the web analytics platform to trigger behavioral remarketing emails.
- E. Track web activity from a click on an email URL back to a specific email campaign.
Answer: A,B,E
NEW QUESTION 55
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