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SASInstitute A00-501 Exam Syllabus Topics:

SectionObjectives
Data Collection and Customer Analytics- Behavioral Data Management
  • 1. Web and Mobile Event Tracking
  • 2. SAS Tag Deployment
  • 3. Traffic Source Configuration
  • 4. Global Insights and Reporting
Web, Mobile, and Email Personalization- Digital Channel Activation
  • 1. Push Notifications
  • 2. Email Campaign Configuration
  • 3. Web Personalization
  • 4. Mobile Messaging
  • 5. A/B Testing
Audience Management and Segmentation- Customer Segments
  • 1. On-Premises Segments
  • 2. Cloud Segments
  • 3. Customer Profile Analysis
  • 4. Audience Targeting Strategies
Decisioning and Recommendations- Customer Decision Management
  • 1. Recommendation Strategies
  • 2. Next Best Action Concepts
  • 3. Real-Time Decisioning
  • 4. Personalization Rules
Solution Design and Consulting- Customer Solution Development
  • 1. Business Requirement Analysis
  • 2. Architecture Recommendations
  • 3. Use Case Identification
  • 4. Implementation Best Practices
  • 5. Customer Value Demonstration
Customer Intelligence 360 Fundamentals- Platform Overview
  • 1. Customer Intelligence 360 Architecture
  • 2. Omnichannel Marketing Concepts
  • 3. Core Components and Modules
  • 4. Customer Data Collection Fundamentals
Planning and Asset Management- Marketing Operations
  • 1. Workflow Management
  • 2. Marketing Plans and Hierarchies
  • 3. Budget and Resource Planning
  • 4. Asset Management
Campaign and Journey Design- Customer Engagement
  • 1. Real-Time Journeys
  • 2. Scheduled Journeys
  • 3. Cross-Channel Campaign Management
  • 4. Journey Optimization

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