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IBM M2020-248 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Midmarket Customer Use Cases | - BI adoption scenarios for small and mid-sized enterprises - Industry-specific analytics needs |
| Topic 2: IBM Cognos Analytics Fundamentals | - Reporting and dashboard capabilities - Data visualization concepts |
| Topic 3: IBM Cognos Midmarket Sales Overview | - Core value propositions and business outcomes - IBM Cognos product positioning for midmarket |
| Topic 4: Sales Methodology and Messaging | - Competitive positioning - IBM sales messaging framework |
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