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IBM M8010-246 Exam Syllabus Topics:

SectionObjectives
Topic 1: Sales Positioning and Value Proposition- Customer outcomes and business impact
- Industry value drivers and use cases
Topic 2: IBM Commerce Solutions- Digital marketing and customer engagement
- Commerce and merchandising solutions
- Supply chain and fulfillment capabilities
Topic 3: IBM Smarter Commerce Overview- IBM Smarter Commerce portfolio overview
- Concepts and business value of Smarter Commerce
Topic 4: Competitive Differentiation- IBM differentiation in commerce ecosystems
Topic 5: Solution Overview and Architecture Basics- High-level architecture components
- Integration across commerce capabilities

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Market basket analysis.
B) Linear regression.
C) Customer behavioral segmentation.
D) Social analytics.


2. Which type of constraint optimization problem can Smarter Commerce address?

A) All of the above.
B) Inventory allocations.
C) Transportation routes.
D) Store space planning.


3. Smarter Commerce capabilities are packaged and delivered as what?

A) Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
B) Middleware components requiring additional business function software.
C) A simple monolithic application for each phase of the commerce cycle.
D) A single, high-value, shrink-wrapped, solution for commerce.


4. What customer value is delivered with holistic inventory visibility?

A) Fulfilling orders via inventory in-transit.
B) Reducing supply chain costs.
C) Incorporating customer sentiment into the order process.
D) Providing only the best quality products.


5. What can AdTarget do?

A) Force customers to watch the entire Internet ad before entering websites
B) Working with affiliates, target Internet ads without email
C) Utilize You Tube to more effectively deliver ad content
D) Monitor all advertisements watched on cable television


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: A
Question # 4
Answer: A
Question # 5
Answer: B

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