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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) Google Analytics 360
B) Web Analytics Connector
C) Marketing Cloud Connect
D) AMP script for Marketing Cloud

2. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Content Builder
B) Einstein Send Time Optimization
C) Audience Builder
D) Einstein Email Recommendations

3. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A) Minimum password length is 12 characters.
B) By default, the username is the MID for the current Marketing Cloud MID.
C) By default, the password will be the password of the logged-in user.
D) Once created, the user will need to be activated in order to use the SFTP.

4. Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

A) Log all variable data captured in emails at send time
B) Add custom fields not included in the Send Log Template
C) Set the period to a fixed date in the Data Retention Policy
D) Log attribute data necessary for auditing communications
E) Apply an appropriately-scoped Data Retention period

5. What are entry source types for Journey Builder?

A) Data Extension, Cloud Pages, Email List, API Event
B) Data Extension, Audience Studio, API Event, Date Based Event
C) Data Extension, Salesforce Community, GA360, Email List
D) Data Extension, Email List, API Event, Date Based Event

Solutions: