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Last Updated: Jul 24, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds - Identify Media Cloud products and bundles - Describe the Media Cloud architecture and component relationships |
| Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Configure media plans and rate cards - Configure inventory and ad placement products - Manage proposal approval workflows |
| Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Explain integration with ERP and financial systems - Describe billing and invoicing processes - Configure billing schedules and rules |
| Sales and Order Capture | 22% | - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities - Configure guided flows for sales processes - Describe the lead-to-order process |
| Order Management and Fulfillment | 18% | - Describe the order decomposition process - Configure order items and fulfillment workflows - Describe integration with third-party ad servers and systems - Manage order lifecycle and status tracking |
| Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Describe programmatic and direct sold inventory - Describe inventory management and availability - Configure audience segments and targeting criteria |
1. Amedia publisher is using advertising sales managment (ASM) to manage their B2B ad sales business and has decided to use google ad manager (GAM). which two actions should a consultant perform before testing the GAM integration?
A) add the GAM URL as new CSP trusted site.
B) create a new named credential to store the GAM endpoint
C) add the GAM endpoint in the OmniStudio integration procedure
D) create a new Auth. Provider that specifies the consumer key and consumer secret from GAM
2. Apublishing company has been using media cloud decides that thhey want to use marketing cloud intelligence for analytics. However, there is an outh 2.0 authentication issue when attempting to set up data stream setup in marketing cloud intelligence. Where should a consultant go within Salesforce to ensure that the settings in marketing cloud intelligence are set up correctly?
A) custom metadata
B) aut.Provider
C) named credential
D) connected app
3. A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?
A) create Accounts for Home, Electro, and Furnito and associate using the parent-child relation
B) create Accounts for Home, Electro, and Furnito with Advertiser Record Type
C) create an Account for Home with two Contacts - Electro and Furnito
D) create an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type
4. A company has purchased the media cloud solution. the it manager in charge of the deployement wants to understand which tools in media cloud can be used to mae legacy system data model to the media cloud data model? Which two tools should the consultant metion to the IT manager in this case?
A) setup / object manager
B) schema builder
C) IDX workbench
D) IDX build tool
5. A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
A) configurea product using product designer and associate the product to an ad space specification
B) configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes
C) create the required characteristics of the productsusingthe product page layout
D) create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: C,D | Question # 5 Answer: A |
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