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Updated: Jul 15, 2026
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| Certification Vendor: | IBM |
| Exam Name: | IBM Big Data and Analytics Sales Mastery v2 |
| Exam Number: | M2090-743 |
| Exam Format: | Multiple Choice, Multiple Response |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 44 |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 100–200 (region-dependent) |
| Passing Score: | 75% |
| Related Certifications: | IBM Big Data and Analytics Sales Specialist |
| Recommended Training: | IBM Big Data and Analytics Sales Mastery v2 Training IBM Big Data and Analytics Sales Resources |
| Exam Registration: | IBM Certification Portal Pearson VUE Registration |
| Sample Questions: | IBM M2090-743 Sample Questions |
| Exam Way: | Online proctored or onsite at Pearson VUE authorized centers |
| Pre Condition: | No formal prerequisites; recommended sales experience with data solutions |
| Official Syllabus URL: | https://www.ibm.com/training/certification/m2090-743 |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Positioning and Competitive Differentiation | 25% | - Address common customer objections - Articulate IBM advantages over competitors |
| Topic 2: Sales Strategy and Customer Engagement | 15% | - Qualify opportunities and identify stakeholders - Demonstrate ROI and business outcomes |
| Topic 3: Big Data and Analytics Market and Opportunity | 25% | - Define big data characteristics and business drivers - Identify industry use cases and value propositions |
| Topic 4: IBM Big Data and Analytics Portfolio | 35% | - IBM SPSS and predictive analytics offerings - IBM BigInsights and Hadoop-based solutions - IBM Watson Foundations and cognitive analytics - IBM Data Warehouse and Db2 Analytics Accelerator |
1. A major differentiator for the Watson Foundations is:
A) Open source Hadoop
B) Analytics and Governance throughout
C) All of the above
D) Ability to analyze structured data
2. The IBM Watson Foundations are made up of different data zones that match to different data analysis needs.
A) False
B) True
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B |
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