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Updated: Aug 19, 2026
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Exam Format: | Multiple-choice |
| Passing Score: | 72% |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Marketer Certification |
| Exam Price: | USD 200 |
| Available Languages: | English |
| Real Exam Qty: | 60 |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online (proctored) or Onsite (at a test center) |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management |
| Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects |
| Engagement Studio | 17% | - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions |
| Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings |
| Email Marketing | 20% | - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to create and send emails |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
A) Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
B) Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
C) Create a form handler to link to an existing form on the website.
D) Create a form handler and enable data kiosk entry mode.
2. How many scheduled Engagement Programs is it possible to have
A) 15
B) 5
C) 3
D) 10
3. What is available to choose within Repeat Rule
A) Certain Prospects
B) Limit rule matches
C) Days before eligible to repeat rule
D) Repetition Order
4. LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
A) Completion action
B) Automation rule
C) Segmentation rule
D) Dynamic list
5. Which are Actions Available with Salesforce Connector (Choose three)
A) Assign prospect to queue
B) Assign prospect via Salesforce active assignment rule
C) Delete a Salesforce task
D) Create a Salesforce event
E) Add to Salesforce campaign
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: B,C | Question # 4 Answer: D | Question # 5 Answer: A,B,E |
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