Easily To Pass New Salesforce Marketing-Cloud-Administrator Dumps with 108 Questions
Latest Marketing-Cloud-Administrator Study Guides 2022 - With Test Engine PDF
Marketing Cloud Administrator Certification Exam cost is as follow
The price of Marketing Cloud Administrator exam is $200 USD.
NEW QUESTION 44
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
- A. Journey Builder Triggered Sends
- B. Burst Sending
- C. Send Throttling
- D. Marketing Cloud Connect
Answer: B
NEW QUESTION 45
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. Many -to -Many Relationship
- B. One -to -Many Relationship
- C. Many -to -One Relationship
- D. One -to -One Relationship
Answer: B
NEW QUESTION 46
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Email Conversion Code
- B. Recommendation Code
- C. Collect Code
- D. Conversion/Cart Code
Answer: B,C
NEW QUESTION 47
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. HTML
- B. CSS
- C. SQL
- D. AMPscript
Answer: D
NEW QUESTION 48
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Login detail for each social media account
- B. Google URL shortner
- C. Bitly URL Shortener
- D. Facebook ad manager
Answer: A,C
NEW QUESTION 49
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. Re-entry at any time
- B. No re-entry
- C. Re-entry by attribute
- D. Re-entry only after exiting
- E. Re-entry by date
Answer: A,B,D
NEW QUESTION 50
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Boolean
- B. Number
- C. Decimal
- D. Text
Answer: C,D
NEW QUESTION 51
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A. Email Performance by Attribute
- B. Sends Account Send Summary
- C. Dynamic Content for Triggered Sends
- D. Impression Tracking for Triggered Sends
Answer: D
NEW QUESTION 52
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Add and Update
- B. Overwrite
- C. Add Only
- D. Update Only
Answer: B
NEW QUESTION 53
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. HTML
- B. SQL
- C. SSJS
- D. AMPscript
Answer: D
NEW QUESTION 54
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. Multiple brand logos must be accommodated in an email header
- B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- D. A new sender profile needs to be leveraged for sending transactional emails
Answer: B
NEW QUESTION 55
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
- A. Filter records created after a specified date
- B. Filter existing records in All Subscribers
- C. Filter records on a formula field
- D. Filter records on a Boolean field
Answer: D
NEW QUESTION 56
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Advertising Studio
- B. Web Analytics Connector
- C. Web and Mobile Analytics
- D. Personalization Builder
Answer: B
NEW QUESTION 57
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
NEW QUESTION 58
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Tokenized Sending
- B. Master-detail relationship to Contacts
- C. Lookup reference to Contact Object
- D. Field Level Encryption
Answer: A
NEW QUESTION 59
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. SQL Queries
- B. Data Filters
- C. Measures
- D. Journey
Answer: C
NEW QUESTION 60
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers
- A. A custom text version will be sent with your HTML email.
- B. Open and click activity are tracked in either version.
- C. An auto-generated text version will be sent with your HTML email.
- D. The email will avoid detection by various SPAM filters.
Answer: B,C
NEW QUESTION 61
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Configure the "Event Notification Service" in Setup with their Email Address
- B. Add their Email Address in the Query Activity Notifications Field
- C. Install the Marketing Cloud App on phone to receive Push Messages
- D. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
Answer: D
NEW QUESTION 62
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Advertising Studio
- B. Web and Mobile Analytics
- C. Parameter Manager
- D. Personalization Builder
Answer: C
NEW QUESTION 63
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- B. IP ramp -up is important to establish a positive sender reputation.
- C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: B,D
NEW QUESTION 64
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enable IP Whitelisting
- B. Edit the entity Verification Settings
- C. Add a Domain to the Export Email Whitelist
- D. Enforce Export Email Whitelist
Answer: C,D
NEW QUESTION 65
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. A/B Test content type
- B. AMPscriptlookupRows functions
- C. AMPscript conditional against the Gender field
- D. Dynamic Content Wizard
Answer: D
NEW QUESTION 66
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Personalization strings map to attributes or data extension fields
- B. Grammar and spelling in the email text is correct.
- C. Correct syntax is used on any AMPScript in the email's code.
- D. Words or phrases used may trigger spam filters.
- E. Each content area specified in a dynamic content rule exists.
Answer: A,C,E
NEW QUESTION 67
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Run Once schedule type
- B. Journey re-entry settings
- C. Winner evaluation
- D. Data Extension entry source
Answer: A,C
NEW QUESTION 68
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Query the Send Log
- B. Query the Bounce Data View
- C. Run a Bounce Email Report
- D. Run an Account Send Summary Report
Answer: B
NEW QUESTION 69
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