Marketing-Cloud-Administrator Exam Questions Dumps, Selling Salesforce Products
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NEW QUESTION # 45
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
- B. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
- C. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Answer: B
NEW QUESTION # 46
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?
- A. Use a third-party system to identify and delete duplicate Contact Keys.
- B. Strategically control the Contact Key values and tie records together across channels using this key.
- C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
- D. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
Answer: B
NEW QUESTION # 47
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Use Proof instead of [PREVIEW]
- B. Require several campaign approvals
- C. Add [PREVIEW] to the subject line validation list
- D. Wrap the subject line with AMPscript
Answer: C
NEW QUESTION # 48
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?
- A. Re-import the users to update their assigned business units
- B. Search for the individual user, select their name and click Edit Business Units.
- C. Give permissions to users at top-level account to assign their own business units.
- D. Search for the individual user, select their name, and click Manage Business Units.
Answer: A
NEW QUESTION # 49
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Contacts are evaluated against the goal after a wait activity.
- B. Each contact is assigned an individual goal.
- C. Goal target statistics are stored in a data extension.
- D. Goals can act as exit criteria.
- E. Goals are created to evaluate journey performance.
Answer: A,D,E
NEW QUESTION # 50
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
- B. Reset all user passwords to force new tokens
- C. Apply the appropriate user mappings in the CRM configuration.
- D. Apply the marketing Cloud for AppExchange User option as well
Answer: C
NEW QUESTION # 51
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: A
NEW QUESTION # 52
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
- A. CSV download of bounce data in My Tracking
- B. Automation Studio Tracking Extract
- C. Discover Deliverability Complaint Rate Report
- D. Automation Studio Query Activity
Answer: B
NEW QUESTION # 53
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
- A. Correct Send Log template is selected
- B. Send logging is enabled for the send
- C. Data retention settings is specified
- D. Send Logging is available for A/B tests
Answer: B
NEW QUESTION # 54
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Run a Bounce Email Report
- B. Run an Account Send Summary Report
- C. Query the Send Log
- D. Query the Bounce Data View
Answer: D
NEW QUESTION # 55
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Safehouse
- B. Original SFTP folder
- C. Selected SFTP folder
- D. Target Data Extension
Answer: C
NEW QUESTION # 56
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. One -to -One Relationship
- B. Many -to -One Relationship
- C. Many -to -Many Relationship
- D. One -to -Many Relationship
Answer: D
NEW QUESTION # 57
What does Marketing Cloud authenticate when a user logs in through the user interface?
- A. If the user has login hours enabled on their profile
- B. If the user is an API User on their record
- C. If the user is assigned a role in the parent business unit
- D. If the user is logging in from a whitelisted IP address
Answer: D
NEW QUESTION # 58
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Data Designer
- B. Cloud Pages
- C. Web Analytics Connector
- D. Content Builder
Answer: B
NEW QUESTION # 59
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is a reserved word
- B. Keyword is used within another business unit
- C. Keyword fails to meet content standards
- D. Keyword has too many characters
Answer: B
NEW QUESTION # 60
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Ask employees to use personal email addresses instead of corporate email addresses
- B. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- C. Ensure employees have opted in to the test email list or data extension
- D. Import employee email addresses into All Subscribers with an "Active status
Answer: B
NEW QUESTION # 61
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the appropriate user mappings in the CRM configuration
- B. Reset al passwords to force new tokens
- C. Apply the Marketing Cloud for AppExchange User option as well
- D. Apply the administrator and Marketing Cloud Administrator permission sets to user
Answer: D
NEW QUESTION # 62
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Audience Builder
- B. Einstein Email Recommendations
- C. Einstein Send Time Optimization
- D. Content Builder
Answer: B
NEW QUESTION # 63
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Advertising Studio
- B. Web and Mobile Analytics
- C. Web Analytics Connector
- D. Personalization Builder
Answer: C
NEW QUESTION # 64
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Each business unit should have multiple SFTP users
- B. All child business units should have an individual SFTP user
- C. Copy the parent SFTP user into each child business unit
- D. Child business unit SFTP user should be created
Answer: B
NEW QUESTION # 65
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
- A. Creating users and assigning roles which meet their job functions
- B. Classifying sends and defining parameters for email sends
- C. Building the data structure used to store audience information
- D. Importing data into contacts using the Data Loader
- E. Creating a SMS message and sending a mobile campaign
Answer: A,B,C
NEW QUESTION # 66
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. AMPscriptlookupRows functions
- B. A/B Test content type
- C. Dynamic Content Wizard
- D. AMPscript conditional against the Gender field
Answer: C
NEW QUESTION # 67
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?
- A. Data management
- B. Security
- C. Feature Settings
- D. Company Settings
Answer: A
NEW QUESTION # 68
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