[May-2024] Marketing-Cloud-Consultant Free Sample Questions to Practice One Year Update
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Salesforce Certified Marketing Cloud Consultant exam is designed to test the knowledge and expertise of professionals who work with the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification is highly valued in the industry as it validates the skills and abilities of individuals to design, implement, and manage marketing campaigns using the Marketing Cloud platform.
NEW QUESTION # 60
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that queries the Complaint data view.
- B. An automation that queries the Unsubscribe data view.
- C. An automation that generates the Complaint Tracking Extract.
- D. An automation that generates the Unsubscribe Event Extract.
Answer: A
NEW QUESTION # 61
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
Data for the campaign will be in two data extensions: Customer and New Accounts. The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
- A. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- C. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: B
Explanation:
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
NEW QUESTION # 62
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use an automation with Tracking Extract.
- B. Query the _sent Data View for the contact's send status.
- C. Create an Analytics Builder Discover report.
- D. Use the standard report 'Subscribers Not Sent to'.
Answer: D
NEW QUESTION # 63
What are two ways Contact builder can alter the data in Data Extensions? (Choose two.)
- A. Add Single Record
- B. Extract Data
- C. Clear Records
Answer: A,C
Explanation:
Explanation/Reference:
NEW QUESTION # 64
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
- A. Business Units can have more than one parent Business Unit.
- B. Business Units can share information with other Business Units.
- C. Business Units can mirror an organization's operational structure.
- D. Subscribers can only appear in one Business Unit.
Answer: B,C
NEW QUESTION # 65
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'
- A. Exclusion data extension
- B. Publication list
- C. Suppression list
- D. Auto-suppression list
Answer: D
Explanation:
To automate exclusion of identified email addresses from all future sends that use specific sender profiles, Northern Trail Outfitters should use an auto-suppression list. An auto-suppression list is a tool that allows marketers to exclude subscribers from email sends based on their email address and sender profile. The email addresses can be added to the auto-suppression list using a SQL query or an import activity.
References:https://help.salesforce.com/s/articleView?id=sf.mc_es_create_an_auto_suppression_list.htm&type=5
NEW QUESTION # 66
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
- A. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- B. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
- C. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
- D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
Answer: C
Explanation:
Explanation
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
NEW QUESTION # 67
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- B. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- D. Select "Use separate 'Subscription Center' for this business unit" in Settings
Answer: B
NEW QUESTION # 68
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
- A. Regional store manager's name and email address for each customer.
- B. Region code, regional store manager's name, and email address for each customer.
- C. Name and email address for each regional store manager stored on a lookup table.
- D. Each customer's region code and the manager's name and email address for each region code.
Answer: B
NEW QUESTION # 69
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Studio
- B. MuleSoft Anypoint Platform
- C. Datorama
- D. Data Connector
Answer: D
NEW QUESTION # 70
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.
What could be causing this?
- A. Orders are not being updated from not meeting criteria to meeting criteria
- B. The associated Contact should be updated to be injected.
- C. Synchronized Data Sources poll changes every 15 minutes at the quickest.
- D. Orders should be set up to allow injection upon update in Connect Configuration
Answer: A
Explanation:
Explanation
The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
NEW QUESTION # 71
Which two statements are correct about Send Logging? Choose 2 answers
- A. AMPscript can be used to pull data from Send Logs for use within emails.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. A business unit can support up to three Send Logs.
- D. Send Log data extensions are archived automatically based on retention settings.
Answer: A,B
Explanation:
Explanation
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 72
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers
- A. The directory Is unable to be used by another File Drop Automation.
- B. The directory used by the file trigger should be inside the import directory.
- C. The directory cannot contain more than five file triggers.
- D. They may utilize an external FTP site.
Answer: A,D
Explanation:
Two considerations that should be made when using a File Drop Automation are:
* They may utilize an external FTP site. A File Drop Automation can be configured to use an external SFTP location as well as an Enhanced FTP location for file triggers.
* The directory is unable to be used by another File Drop Automation. A File Drop Automation can only use one directory for file triggers, and that directory cannot be used by another File Drop Automation.
The directory used by the file trigger can be inside or outside the import directory, as long as it is not used by another File Drop Automation. The directory can contain more than five file triggers, but only one file trigger can start an automation at any given time.References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
NEW QUESTION # 73
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. Population in Contact Builder
- B. MobileConnect Demographics
- C. Profile Attributes.
- D. Data Designer Attribute Group
Answer: B
NEW QUESTION # 74
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
- B. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
- C. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
- D. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
Answer: D
Explanation:
By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days [1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address.
Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Data Extensions Overview: https://help.salesforce.com/articleView?id=mc_es_data_extensions.htm&type=5 * Journey Builder Overview: https://help.salesforce.com/articleView?id=mc_jb_overview.htm&type=5
NEW QUESTION # 75
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
- A. Remove subscribers who have not opened emails in three months.
- B. Use different subject lines and send "win back" emails with exclusive offers.
- C. Increase volume of sending, trying new times and days of the week.
- D. Send inactive subscribers different messaging at a different frequency.
Answer: A,D
NEW QUESTION # 76
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use a custom Send Classification.
- B. Use the Organization-Wide Email address.
- C. Use the Send From Record Owner option
- D. Use a custom Delivery Profile.
Answer: A,C
NEW QUESTION # 77
Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.
Which limitation should the consultant consider when recommending field-Level Encryption?
- A. Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.
- B. Only list-based sending is supported by field-Level Encryption.
- C. Separate encryption keys are required for each business unit NTO .... Field_Level Encryption for
- D. Encrypted fields will show unencrypted values in standard records.
Answer: A
Explanation:
Explanation
A limitation that the consultant should consider when recommending Field-Level Encryption is that Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields. Field-Level Encryption is a feature that allows marketers to encrypt sensitive data in Marketing Cloud using encryption keys and algorithms. However, encrypted fields cannot be used for segmenting subscribers using filters or queries, as they cannot be evaluated or compared with other values. References:
https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htm&type=5
NEW QUESTION # 78
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A data extension can be updated using a query activity.
- B. A random data extension can be updated with a filter activity.
- C. A filtered data extension can be populated with a filter activity.
- D. A data filter can be automated with a filter activity.
Answer: B,D
NEW QUESTION # 79
Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Studio
- B. Data Connector
- C. MuleSoft Anypoint Platform
- D. Datorama
Answer: C
Explanation:
Explanation
To integrate Marketing Cloud with their existing point-of-sale system in order to email purchase receipts to their customers, Northern Trail Outfitters should use MuleSoft Anypoint Platform. MuleSoft Anypoint Platform is a tool that allows marketers to connect and integrate different systems and applications using APIs and connectors. MuleSoft Anypoint Platform can help transform and map data between different formats and protocols, such as JSON and SOAP. References: https://www.mulesoft.com/platform/anypoint-platform
NEW QUESTION # 80
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
- B. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
- C. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
Answer: D
NEW QUESTION # 81
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use Guide Template Language created for each field in the data extension.
- B. Use Dynamic Content rules to select a content area for each subscriber.
- C. Use personalization strings created by selecting the data extension.
- D. Use AMPscript variables created from each field in the data extension.
Answer: B
NEW QUESTION # 82
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
- B. Journey Data queried from main data extension
- C. Journey Data using CRM Report Import Activity to Salesforce Data Extension
- D. Contact Data using Synchronized Data Sources
Answer: A
NEW QUESTION # 83
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Add Only
- B. Update Only
- C. Overwrite
- D. Add/Update
Answer: C
Explanation:
In and Add/Update, you can never delete. In question, its being removed.
NEW QUESTION # 84
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which three settings should be confirmed? (Choose three.)
- A. The subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- B. The RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- C. An email address was provided as the Routing Address for Remaining Replies.
- D. The RMM setting 'Unsubscribe Manual Requests' is set to YES.
- E. Reply Mail Management (RMM) is configured for the customer's account.
Answer: C,D,E
NEW QUESTION # 85
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Salesforce Certified Marketing Cloud Consultant exam covers a range of topics, including email marketing, mobile marketing, social media marketing, and more. Marketing-Cloud-Consultant exam also tests the candidate's understanding of the Salesforce Marketing Cloud platform, including its features, capabilities, and limitations. Marketing-Cloud-Consultant exam is designed to assess the candidate's ability to design, implement, and manage effective marketing campaigns using the Salesforce Marketing Cloud platform.
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