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NEW QUESTION 29
U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers.
As a decisioning consultant, what best practice must you follow to include images in the emails?
- A. Provide links to images in the email
- B. Embed images in the email directly
- C. Host images on an external server
- D. Attach images to the email
Answer: A
NEW QUESTION 30
U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website- The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer has clicked on any of the mortgage offers a total of three times in the last 7 days, do not show any mortgage offers to that customer for the next 10 days.
- A. Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 10 days.
- B. Suppress an action for 7 days if there are three clicks on the web channel in the last 10 days.
- C. Suppress an action for 10 days if there are three clicks for any channel in the last 7 days.
- D. Suppress a group of actions for 10 days if there are three clicks on the web channel in the last 7 days.
Answer: C
NEW QUESTION 31
U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their website. U+ Bank decides to use the Pega Customer Decision Hub.
What information does the U+ Bank website receive in response to the real-time container request by Customer Decision Hub?
- A. Only the image location and its placement type
- B. Only relevant action details and its treatment details
- C. Only the action name and description
- D. Only the image location
Answer: B
NEW QUESTION 32
U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
- A. Add a decision table to a decision strategy and reference it in the scorecard component.
- B. Add a decision table to a decision strategy and pass the credit score as the parameter.
- C. Add the risk segmentation rules in the Results tab of the scorecard rule.
- D. Add three contact policies that correspond to the three risk segments.
Answer: D
NEW QUESTION 33
DRAG DROP
You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION 34
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)
- A. Chatbot
- B. Retail store
- C. Television
- D. Billboard
Answer: A,C
NEW QUESTION 35
HOTSPOT
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Answer:
Explanation:
NEW QUESTION 36
U+ Bank uses Pega Customer Decision Hub to display an offer to its customers on the U+ Bank website.
The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.
What do you configure in the Next-Best-Action Designer to achieve this outcome?
- A. Contact policy rules
- B. Engagement policies
- C. Arbitration rules
- D. Customer segments
Answer: D
NEW QUESTION 37
U+ Bank wants to use Pega Customer Decision Hub to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab? (Choose Two)
- A. Enable web channel
- B. Add contact policy rules
- C. Map the real-time container to a business structure level
- D. Define the starting population
Answer: A
NEW QUESTION 38
U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?
- A. Similar customers have purchased other offers.
- B. Similar customers have rejected the offer.
- C. Similar customers have shown interest in the offer.
- D. Similar customers have ignored the offer.
Answer: A
NEW QUESTION 39
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?
- A. Very Poor
- B. Poor
- C. Good
- D. Fair
Answer: A
NEW QUESTION 40
DRAG DROP
U+ Bank has decided to use the Pega Customer Decision Hub to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION 41
In Pega Customer Decision Hub, the characteristics of an action are defined by using
- A. banners
- B. plain text
- C. properties
- D. logos
Answer: C
NEW QUESTION 42
DRAG DROP
You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.
Select each prioritization factor on the left and drag it to the correct condition on the right.
Answer:
Explanation:
NEW QUESTION 43
The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?
- A. Volume constraints
- B. Customer contact limits
- C. Suitability rules
- D. Suppression policies
Answer: C
NEW QUESTION 44
Aggregation components provide the ability to________________.
- A. make calculations based upon a list of actions
- B. filter actions based on priority and relevance
- C. set a text value to a strategy property
- D. choose between actions
Answer: A
NEW QUESTION 45
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel.
If the following volume constraint is applied, how many actions are delivered by the outbound run?
- A. 75 emails 25 SMSes
- B. 0
- C. 75 SMSes and 25 emails
- D. 1
Answer: C
NEW QUESTION 46
DRAG DROP
A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.
Put the steps in the correct order to implement this task.
Answer:
Explanation:
NEW QUESTION 47
U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle: marketing, sales, and service.
Which two valid actions do you create? (Choose Two)
- A. Credit card number
- B. No annual fee credit card
- C. 1% cash back credit card
- D. Credit card status
Answer: B,D
NEW QUESTION 48
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
According to the decision strategy, what is the output of component in the blank space highlighted in red?
- A. Nike, Adidas, Puma, Reebok
- B. Nike
- C. Reebok, Puma, Adidas, Nike
- D. Reebok
Answer: D
NEW QUESTION 49
To access a property from an unconnected component, you use the____________.
- A. dot-property value directly
- B. customer-dot-property construct
- C. property value
- D. component-dot-property construct
Answer: D
NEW QUESTION 50
HOTSPOT
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers.
The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
NEW QUESTION 51
MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers.
What action must MyCo take to meet this business requirement?
- A. Create a Facebook post
- B. Make a call
- C. Send an email
- D. Place a paid ad
Answer: C
NEW QUESTION 52
DRAG DROP
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub on its website to promote new offers to each customer.
Place the events in the sequential order.
Answer:
Explanation:
NEW QUESTION 53
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